What’s the digital marketing tactic with the highest return on investment (ROI)? You may be surprised to learn that it is actually email. While many might consider the humble email to be passed its prime, the savvy digital marketer knows that it still packs a punch, even though only 8% of companies have a dedicated email marketing team. In contrast, as much as 78% have a dedicated social media team. A good creative agency can help any business get their digital tactics in line and ensure that you aren’t missing out on customers.
Given that about a quarter of all company marketing budgets in 2014 were spent on digital and that figure is likely to jump to over three quarters in the next five years, it is clear that a digital strategy is vital to a company’s success. Many businesses, though, do not