Few companies would disagree that listening to your customers is crucial to business success. Considering that typically only 4% of dissatisfied customers are actually heard by an organization, then need to listen seems overwhelmingly strong. While social media certainly has a role to play in connecting companies with their clientele, the humble telephone is still the preferred form of contact for over 60% of American customers, at least when it come stop customer service. Little wonder then that more companies are opting for 24 hour answering service facilities to ensure that customers can reach them at any time.
Studies have found that such 24 hour answering services can improve customer satisfaction