Integration is everything. When it comes to promoting your business or brand, integrated digital marketing is the smartest option, allowing companies to capitalize on the benefits of digital in unison with other forms of marketing. The reality is that integrated digital marketing is a response to the convergence of paid, owned and earned media channels; in 2014 more than $135 billion was spent on digital content creation.
Digital strategy means more than just ensuring you incorporate social media into your promotion. Core to any digital strategy is a solid modern web design that speaks t