It?s easy to believe that printing has gone ?out of style.? After all, how much does printing communication really matter now that internet marketing is here to stay?
Research shows, though, that printed advertisements still matter to consumers. Part of it is because direct mail marketing is still better at cutting through the noise than online ads are. It?s easy to just swipe to the next page if you don?t want to see an ad on your web browser. If something comes in the mail, though, you?re more likely to give it a look through before doing anything else with it.
About 62% of Americans also report enjoying checking their mailbox for mail, which creates a pleasant psychological association for anything they receive — not exactly the same situation for pop-up ads.