Behind the scenes of every hotel stay is an entire network that enables that stay. From the staff the prepares the room to the front desk personnel who check you in to the hotel front desk software that monitors what rooms are ready, hotel property management requires a series of tightly monitored tasks. And while visitors only have one simple question about whether or not the room is ready, the front desk clerk is monitoring the latest technologies in hotel property management to make sure that they can give the fastest, but most accurate answer.
Hotel management software features allow front door concierges, front desk managers, and room service personnel to coordinate their efforts to serve their guests at the highest level. Hotel trends indicate that a growing number of travelers use the internet to investigate, and often book, their stays. This is another reason why hotel front desk software is important. The coordination of online bookings with onsite reservations is essential if properties want to make sure that individual properties are not overbooked or under utilized.
It may come as no surprise that 74% of travelers plan to return to a destination they have visited previously. Likewise, it should come as no surprise that hotel properties use this statistic to stay connected to guests who may return in the future. By offering an online discount or making sure that the best and most frequent visitors are offered significant discounts, hotels hope to promote loyalty.
Although the intent of the majority of hotel software is used to enhance the experience of current guests and promote future stays, it is also important to note that these same technologies can help handle and remedy the complaints and concerns of guests who are not satisfied with their stay. The fact that so many consumers examine online reviews before they make reservations makes it even more important to successfully deal with any customer complaints. The latest research, in fact, indicates that travelers conduct as many as 17 research sessions before booking. A recent study showed that 96% of customers forced to expend “high” effort with a company over a problem are likely to be disloyal in the future, according to CEB research. Hotel front desk software is the first step in helping property managers track the complaints and small problems that customers present.
Technology has impacted our lives in ways that few would have predicted a decade ago and the hotel industry is no exception. Whether you make a phone call or go online to check the availability or a room and the price, your request is in some way touching hotel property management software.
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