Rather than newspapers, television, or print advertising, the primary way to reach customers, both new and old, is through the internet. People are beginning to spend the majority of their time online, whether at work, at home, or on their smartphones. For those people that are seeking out products, information, and specific websites, the first step of doing so online is through a search. It is said that search engines (Google, Bing, Yahoo!, etc.) amount for how 93% of all online experiences begin. Similarly, according to a report from Pew Internet, nearly 60% of all people have said that they have used a search engine to research a product or service. If you’re a local business interested in how you might be able to build brand awareness, you should look into how your business can better your website and social media pages in regards to search engine optimization.
Search engine optimization (SEO) is the process in which search engines filter through webpages to produce traffic based upon “organic” and “natural” search results. These organic search results are chosen based upon specific keywords. Consider if a person using a search engine were to type in “phoenix arizona seo.” What the search engine will do is filter through its database of webpages, searching for the keywords “phoenix,” “arizona,” “seo,” and keyword phrases, such as “phoenix arizona seo.” Results that equate directly to the searched phrase will be the top choices of the search engine, while other searches, say, “phoenix seo,” will be found to be equally relevant. In this way, the webpage will then display its top results, listing the most relevant posts based upon their organic keyword results.
Building brand awareness through SEO is an easy, free way to attract the attention of those using the internet. Nearly 70-80% are said to ignore paid ads on search engines, what are referred to as search engine marketing (SEM), focusing on organic results instead. Similarly, 75% of people that are using a search engine never search past the first page of produced search results. When considering search optimization, the question you might have is just what you can do to build brand awareness. One of the ways in which this can be done is through original content creation.
92% of SEO marketing companies have said that content creation is one of the most effective, easy methods to boosting your local search engine optimization. Likewise, over 75% of all marketers who have utilized SEO campaigns use content creation to specifically build brand awareness through digital marketing. This content creation can be fostered through blog posts hosted on your webpage, updating your site’s title name so it employs popular keywords regarding your industry, or regularly posting through social media. If you’re still unsure of how to take this steps to completion, you can seek out a local SEO company that can help you in creating useful, efficacious content that will build your brand awareness in a local, and possibly global, setting.
A local SEO consultant is an effective way of to build brand awareness in that they will be able to directly target local web and social media users through both analytical and creative content campaigns. When working with one of these companies, you can discuss the ways in which you would like to digitally optimize your business, and they will equally give you suggestions for ways in which they can further help you build brand awareness (optimizing your website for mobile devices, creating multiple social media accounts that directly target local consumers, etc.). By working with one of these SEO firms, you can have a professional business assist you in further optimizing your business and its digital campaigns.
We are likely to see a continued growth in the emergence of digital advertising within the decades to come. To ensure that you and your business are ahead of the game, optimizing your SEO techniques, mobile layout, and social media presence, will not only prove to be beneficial, but paramount for a sustained digital relevance.
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