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The fact that chancellor of the University of California at Davis Linda P.B. Katehi is still in the news speaks to the power of search engine optimization (SEO). Katehi came under attack two weeks ago when The Sacramento Bee revealed that the UC Davis campus paid consultants at least $175,000 to minimize internet postings of a 2011incident. Those posting were both videos and pictures of a campus police officer pepper-spraying peaceful student protesters.
As a result of all of those posts, prospective students and their parents may have been presented with these images instead of the campus information and the admissions process that they were looking for. According to Katehi, she simply followed the practice that many universities and respected companies are dong by hiring an Continue Reading No Comments