Pay per click marketing is one of the most effective ways to increase brand awareness online, to drive traffic to your website, and to optimize your marketing budget. As the name suggests, pay per click marketing is a method of placing your ad on an affiliate site, or search engine such as Google Adwords, and you only pay for the ad if somebody clicks it and visits your website. It is obviously the goal of every business owner to make the most impact for every dollar they spend on marketing, and with pay per click marketing, you only pay for the leads that you actually generate. And the more leads, the more sales you’re able to convert.
However, pay per click advertisement can a waste of your valuable time if you do not execute it well. Even though you’re only paying for clicks you actually get, i