Running or managing a business has always been a challenging task. Over time, it has become more and more challenging with a lot of traditional business concepts changing radically after the advent of the internet. With the internet and social media, a number of added factors have now come to the fore for business owners and managers that need careful handling. Marketing and advertising, in this modern day and age, can fall firmly in that umbrella. If you want to make a mark in competitive markets in this day and age, you need to invest in search engine optimization or SEO.
A lot of the modern techniques of marketing, advertising, and communicating effectively with customers stems from the internet. Having a business website can be one of the most important factors in this regard. With the right website as a starting point, you can get a lot done with the help of SEO, web design, social media marketing, and pay per click advertising. These all come under the purview of digital ma
If you are coming to us from 2014, it is more likely that your online visitors are coming to you from a desktop computer. In the likely event that your two feet are firmly planted in the year 2016, a majority of your website’s traffic will be coming to you from a mobile device. This means that it is more important than ever that your mobile web design is functional and efficient. If an online user visits your website from their phone, and they find your website cumbersome to use from their phone, they’ll abandon it.
In fact, it is so important that you have a functional mobile web design that Google announced that the mobile-usability is one of the factors it uses to rank websites in their search results now. Most of your traffic is going to