Archive for March, 2016
It?s easy to believe that printing has gone ?out of style.? After all, how much does printing communication really matter now that internet marketing is here to stay?
Research shows, though, that printed advertisements still matter to consumers. Part of it is because direct mail marketing is still better at cutting through the noise than online ads are. It?s easy to just swipe to the next page if you don?t want to see an ad on your web browser. If something comes in the mail, though, you?re more likely to give it a look through before doing anything else with it.
About 62% of Americans also report enjoying checking their mailbox for mail, which creates a pleasant psychological association for anything they receive — not exactly the same situation for pop-up ads.
Hence, commercial printing companies are still helping people out — in some cases, more than ever before. Here?s a few ways you can continue to incorporate non digital ads into your company?s advertising.
Vehicle Wraps: Ads on Wheels
If you?re not familiar with vehicle wraps, they are essentially the ads you might see on the side of a pizza delivery car, for example, or a food truck. There?s a reason a lot of businesses enjoy using vehicle wraps. Research indicates that 98% of in car audiences report noticing truck-side ads, and the uniqueness of the display environment ensures that more eyes will be on your ad than if it were simply on a newspaper page. Since vehicles are constantly moving, as well, this is an ad that can reach hundreds of people every day — but you only need to pay for it once.
Have you ever walked past a barricade in the city and noticed that it was advertising for something? If you?ve dreamed of having a 10 foot tall ad for your company, here?s your chance. And because this is essentially ?free money? to the company allowing you to display it, it?s not going to be as expensive to put up as, say, a billboard. Just make sure that your ad doesn?t allow for any easy, awkward edits: tagging is more common for ads in walk through areas.
Did you know that nearly 30 million business cards are still printed every day? Though everyone and their brother may be on Facebook or LinkedIn now, business cards remain an important way of keeping in touch with clients or potential business partners. The key here is working with digital printing companies that have experience making professional, clean looking business cards.
There you have it: there are still numerous ways for printing to help out your business. It’s not all digital!
These days, most people have multiple electronic devices that need to be charged every few days or even every day. Smartphones, MP3 players, tablets, laptop computers and other devices make life easier and more enjoyable but can be a pain when they run out of battery power and need to be recharged. It’s important to have the right cables for your devices so that they charge quickly and are as safe as possible.
When choosing a cable for a device, you need one that’s the best quality, but you also want to get a good price. For example, for the ethernet connection on your desktop computer, cat6 cable bulk orders are the best way to go. Cat6 cables are better and faster than cat5e and cat5 cables. With cat6 cable bulk orders, you get the best cable at the lowest price. The same theory goes for your other electronic devices. For example, if you use a 12 watt usb adapter, you can charge an iPhone 6 in a little under two hours. On the other hand, with the five watt charger you get standard with the phone, it takes nearly twice as long.
Another thing to take into consideration when looking at what cables to use for your electronic devices is whether they are the right size and style. A cable that is the wrong size not only may not work, it also could cause a safety hazard. A cable that’s old and frayed also can be a safety hazard. Such a cable could lead to an electrical fire, something that happens more than 50,000 times a year. If your iPhone or other charger is old and frayed, you need to replace it with new cell phone cables.
Other devices in your home may also need cables, including your TV and DVD player or DVR. These devices might need hdmi highspeed cables. The better quality of your cables, the better your devices will work.
Safety, speed, durability and price are just some of the things you should take into consideration when looking for the right cables for your various electronic devices. References.
It?s 2016. If you?re still paying your bills by dragging out the calculator and writing out calculations — and if your main form of advertising is still the phone book — you?re in trouble. There are numerous ways to bring your marketing practices up to date. Keep them in mind so that you don?t fall behind the times.
The Benefits of Mobile Advertising
Did you know that more than 50% of online usage now occurs through mobile devices? If you?re not thinking about your business in terms of mobile, you?re doing it wrong. It?s good to have an app or mobile friendly website for your business so that consumers aren?t dealing with bad website formatting and tiny buttons. It?s even better to have ads specifically for mobile since this is a rapidly growing industry and it?s an increasingly important one for small, local businesses that gain traction through Google searches — not through phone books.
IT Managed Services
IT managed services are important for getting your business streamlined. Small businesses often assume that it will be more cost effective to bring these sorts of things in house. In most cases, though, businesses simply lack the infrastructure to have a good IT team. What this means is that information handling and security is not always what it should be. IT managed services can provide around-the-clock assistance, as well as constant security and help with updates, etc. It?s worth the investment — and often cheaper in the end to outsource, anyway.
Why does SEO matter? Simply put, because search engine results matter. Did you know that 70% of online users ignore paid ads (PPC) and instead rely on organic search results? If you?re not ranking at all for relevant keywords, you?re going to get hurt. Keep this in mind and consider getting help with your content creating and help with social media posting. This doesn’t mean you shouldn’t invest in PPC, though; rather, marketing firms should help you come up with an approach to online marketing that hits all the major players. That way, you’re not accidentally missing out on a large chunk of potential audience.
Better Web Design
Did you know that 40% of users will navigate away from a website if it takes longer than three seconds to load? It’s clear that good website design impacts whether a user will trust your website or not. This isn’t the place to hire your cousin who just graduated from college; you’ll want to make sure you hire a professional for the job, who will also help you manage your website moving into the future.
Pay per click marketing is one of the most effective ways to increase brand awareness online, to drive traffic to your website, and to optimize your marketing budget. As the name suggests, pay per click marketing is a method of placing your ad on an affiliate site, or search engine such as Google Adwords, and you only pay for the ad if somebody clicks it and visits your website. It is obviously the goal of every business owner to make the most impact for every dollar they spend on marketing, and with pay per click marketing, you only pay for the leads that you actually generate. And the more leads, the more sales you’re able to convert.
However, pay per click advertisement can a waste of your valuable time if you do not execute it well. Even though you’re only paying for clicks you actually get, if visitors come to your site and then immediately leave, you are wasting money. To make your pay per click marketing campaign as effective as possible, we’ve put together a list of tips for getting the most bang for your buck.
- Don’t move a muscle until you’ve set clear goals for your campaign.
Before you even begin your PPC campaign, make sure you understand what you are trying to accomplish through your campaign. Are you wanting to increase brand awareness? Are you trying to gain sales? Are you introducing a new product or service? Understanding the purpose of your pay per click marketing campaign will help you develop the best keywords to accomplish that goal.
- Conduct keyword research for PPC.
The first time you dip your toe into the pool of pay per click advertisement, we recommend using a professional PPC agency to help you figure out what you’re doing. If you use a professional marketing agency for managed paper click advertising, your provider will help you gather analytics for the most effective keyword development. If you’re trying to DIY it though, Google offers information such as what search terms were entered in the instances that users clicked your ads, and commonly searched related words. This information is valuable when developing the keywords that are most effective for your campaign.
- Review and improve your tactics.
It is important to regularly review how relevant your keywords are and make changes to improve them. If a keyword pops 200 times, but the end user is there only clicking it less than two of those times, you know you can trash those keywords. Even keywords that are effective at one point in time may lose effectiveness over time as trends change; the most effective pay per click marketing campaigns are constantly watched and revised to stay relevant.
- Make sure your landing page matches the keyword in your pay per click advertisement.
Many businesses just link their PPC ads words to their homepage. This leads to a high bounce rate, because it gives the user the responsibility for finding the information that drew them to your page to begin with. Make sure that the key words you used to attract clicks matches the landing page they are dropped off at, to keep them engaged in your product or service, and to accomplish your ultimate goal (whether that is making them familiar with your business, informing them of your promotion, or ultimately, making a sale.)
- Test several different strategies out to learn about your target audience’s responses.
One great way to identify the most effective keywords is to carry out split testing. Launch two keyword campaigns at the same time, and compare the effectiveness of each. You can use differences in the campaigns’ success rates to identify the keywords and strategies that are most effective.
- Use long-tail keywords.
Let’s say that you sell pianos. If your keyword is just “pianos,” you might get clicks from people who are just writing a research paper on pianos, and have no intention of ever buying one. On the other hand, if you make your keyword “best brand-new piano to buy,” you stand a better chance of attracting visits from users who are ready to be converted into customers.
Do you have any other great tips for pay per click marketing? Please contribute them in the comment section below!
Why do you go online? Is it how you get your daily work done? Or maybe you use it to do research for school. Many people go online to use social media. But studies show that for 93% of us, each and every time our internet time begins with a search engine. When information can be found within a second, is it any wonder that the internet has become such an ingrained part of our lives?
There are only two downsides to turning to the internet for our needs. One problem is the trouble of finding what you are searching for. The other is the advertisements that pop-up on every page. We know, of course, that the services of the internet are not free exactly. But it is still annoying to see bright flashing advertisements when you just want information.
The first problem is not only an irritation experienced by those doing the searching. Businesses are especially frustrated when potential customers cannot find their website. When a search is returned with finds, there are usually several, if not dozens of pages with matches, from the helpful to the not-at-all helpful. Your business might be on the fifth page of results. Maybe it is even on the second page. But the truth is that three-quarters of people do not click past the first page of returned results. That means many companies have websites that are not even being seen by their target demographic.
You are likely wondering what to make of these disheartening facts. Do not worry; all is not yet lost. When companies use search engine optimization strategies, or SEO strategies, they can get their website on the first page of returned results. Search engine optimization strategy is exactly what it sounds like: finding ways to boost a website’s ranking. SEO consultants will tell you the best ways to go about doing this. You may choose to compare professional, yet affordable SEO companies to find the best one to handle the job.
Affordable SEO companies offer a service that is meant to bring more customers to your website. Their goal is to not only boost numbers though. When you search for a business in your area, do you sometimes realize that you need to refine your search words to find what you were looking for? Those key phrases you use to search have everything to do with what results come back to you, and in what order.
Affordable SEO companies can boost the visibility of a business. They do this by drawing in more quality viewers to your website. A company’s mission is to show people what your company can do for them, whether with a product or a service. An SEO company can get that message to more people who need to hear it.
Our bodies are fickle things that require a minimum amount of nutrients and care in order to keep healthy; to this end the American pharmaceutical industry produces millions of tablets, capsules, and other forms of medication every year. So vital is the science of medication that nearly three out of every four medical visits end with some form of prescription. Nearly half of the U.S. population has used at least one kind of prescribed drug within the last month, meaning that the need for trusted local pharmacies has never been greater. Here are some ways that local pharmacies are upgrading their infrastructure to compete with large-scale pharmacies to better suit the needs of their patients.
Serving Local Pharmacies
A pharmacy point of sale (POS) system enables local pharmacies to have more control than ever over their business. POS systems help managers keep track of inventory and sales in real time, giving pharmacy managers a detailed assessment of products to be flagged for reorder — keeping track of this information allows pharmacies to directly pass on savings to their patients. Modern pharmacy POS systems allow local pharmacies to keep track of customer information from any area of the sales floor; this wireless system means faster, more convenient transactions for employees and customers alike with a precision that can only be met thanks to modern technology.
While a pharmacy POS system definitely can make the job of pharmacists easier, this in turn allows pharmacists to better protect and serve their patients. A pharmacy POS system keeps accurate date of past prescriptions filled, along with details including patient side effects, the quantity of a previous prescription, and alerts for recalls and other important pieces of information that ought to be passed on to the patient — it is estimated that 10% of all hospitalizations are linked to incorrect medication usage; pharmacy POS systems can help ensure that medication is prescribed accordingly. Ensuring that medication is properly given to the right patients is only one way that pharmacy POS systems help patients: POS systems are also equipped with electronic signature capturing, integrated credit card swiping, and secure payment processing to help ensure that patients will not be subject to identity theft or fraud.
Keeping Your Money Local
As big businesses continue to expand across the nation, it has never been more important to ensure that our local economies remain stronger than ever. Supporting a local pharmacy means keeping your money local, which can help to support the community as a whole resulting in more jobs, opportunities, and an overall higher standard of living for yourself and your neighbors. Sticking with a local pharmacy also means that you enjoy a more personal level of care: there is a reason why these pharmacies have survived to the present date, and that is because there is no substitute for a caring pharmacist. Moreover, local pharmacies that upgrade to a POS system have the opportunity to offer customer loyalty programs, frequent shopper points, gift cards, and other promotions just like the competition. When it comes to your health, leave nothing to chance; trust a local pharmacist that genuinely cares to stay informed on products and address any questions and health-related concerns.
What starts as a Voice Over Internet Protocol (VoIP) and managed services provider search has turned into something much more. In fact, once your local government office began looking at ways that cloud communications could streamline and support your tasks, it was tempting to reconfigure most of what you do on a daily basis. Luckily, the cloud communications provider encouraged a thorough examination your current platform first. Through that process they were able to determine your specific IT infrastructure and determine how they can use cloud services in conjunction with, and in many cases compliment, what the current IT infrastructure.
Questions to Ask a Cloud Brokerage Services Provider
- Why do you represent the companies that you represent?
- How are you going to save me money over just directly contracting with these services myself?
- Who will I be getting bills from, you or the cloud communications provider?
- What is the length of the most affordable contract with your cloud brokerage service?
- What are the perimeters for your service level agreements?
- Do you offer managed services?
Statistics Indicate That Ignoring Cloud Services Is a Mistake
- 52% of organizations indicate they have updated their existing cloud services or plan to within the next 12 months.
- 60% of companies indicate they use the public cloud services
- 57% use indicate they use a private cloud services
- 19% use hybrid cloud service, a combination of public and private offerings
- 70% of Chief Information Officers or top Information Technology executives are involved in cloud purchase processes
- 59% of businesses use cloud communications to share data across applications
Any discussion with cloud consultants involves a thorough inventory of the current procedures in use in a company. As a result of this inventory, cloud consultants can see where additional services may be needed. A 200 employee company in the midwest, for example, may find that a cloud communications provider could help extend live phone available personnel times to meet the needs of customers on either coasts who are in different time zones.
Cloud services brokers can help businesses of all sizes consolidate their needs and meet those needs through one contact. The selected broker, in turn, will monitor the latest trends, updates, and prices to help their clients get the most services for their money.
In the case of local school districts and state government agencies who are trying to update their cloud communications while at the same time reducing expenses, a cloud communications specialist can be very helpful. By using the cloud computing model for IT services, for example, many local government plans include ways to reduce data center infrastructure expenses by as much as 30%. Even with these reductions, the cloud communications platforms can provide more, not less, service. Imagine, for instance, offering your online customers the opportunity to quickly access any automated help that they need 24/7, but also option out for live phone conferences.
As more and more companies begin to offer their customers cloud communications opportunities, businesses who have not yet made the move to this platform need to make sure that they reconsider their choices.
If you have a television in your home, which you most likely do, you probably also have a tangled braid of colored cables cascading down the back of it. Whether you put all of those cables in yourself, or had someone come in and do it for you, you may not even know what half of them do! But if you’re not tech savvy, or you just want to learn the basics in case something goes wrong, it’s not the long and arduous task that some people make it out to be.
With more and more people consuming media through computers and phones, the need for cables to transfer images to larger screens has become necessary. It’s for this reason that high definition multimedia interface and digital video interface equipment(HDMI DVI cables) has become a major innovation in visual technology. HDMI DVI cables allow images and videos to be transferred and projected on one or more screens at the same time. They’re most commonly used to project a video or image from a computer screen to a television screen, but if you look at the back of your Blu Ray or DVD player, you’ll most likely see one!
HDMI DVI cables come in varying lengths, but you probably don’t need a 100 ft HDMI cable to go from your couch to your television. These cables can cost up to $50, but you’ll rarely find one that costs that much, unless you do, in fact, need 100 feet of cable. But if you require a cable that long, you can special order it, so don’t worry too much. HDMI DVI cables, if properly taken care of, can easily last up to five years.
Cell phone cables, on the other hand, may not last as long. These cords and other cell phone accessories are strained from nearly every day use, and can suffer damage more easily. Broken, frayed, or otherwise damaged cables can not only harm your phone, but if not properly fixed or replaced, can be a fire hazard. Beyond that, connecting your phone charger directly to a surge protector can be a hazard as well. It can cause overheating, or further damage an already compromised cable.
Taking care of your equipment is the first step in learning about the way it works. It takes a bit more than knowing what HDMI stands for to ensure the life of your technology!