Archive for June, 2016
Integration is everything. When it comes to promoting your business or brand, integrated digital marketing is the smartest option, allowing companies to capitalize on the benefits of digital in unison with other forms of marketing. The reality is that integrated digital marketing is a response to the convergence of paid, owned and earned media channels; in 2014 more than $135 billion was spent on digital content creation.
Digital strategy means more than just ensuring you incorporate social media into your promotion. Core to any digital strategy is a solid modern web design that speaks to your current and prospective consumers. It also means designing specifically for mobile. A mobile-first approach makes sense given that more than 60% of businesses with a purpose-built mobile website reported increased sales and more than 70% of all mobile searches result in online action within 60 minutes. Custom web design for mobile can be the answer.
Getting it right, though, is hard. More than 45% of visitors to mobile sites say they have difficulty interacting with a page and just under 45% find navigation difficult. Loading times can be an issue too; in fact, if a site takes more than three seconds to load, up to 40% of users will abandon it. Even if the site does load correctly, you have just 10 seconds to impress a user and inform them about your company, according to Inspired Magazine. If you don’t do that in 10 seconds, you have lost the customer. A bad mobile site can do more harm than good with more than half of those surveyed saying they are less likely to purchase from or support a company with a poor mobile website.
Our always-on connected culture means that mobile is the ideal way to reach customers. Close to 70% of mobile users check their phones for messages, alerts, or calls regularly, even without a vibrating alert or ring. Shopping on smartphones has reached the mainstream, with four out five users reporting that they do so. Digital marketing companies can help you tap into this mobile and digital market with your brand and ensure that your site meets the requirements. Integrated digital marketing means looking at the whole picture and finding a combination that works for you.
High-Definition Multimedia Interface or HDMI highspeed cables transfer audio and video data between a source device and display devices like computer monitors, video projectors, digital televisions and audio devices, and computers and mobile devices. They essentially provide the information that makes our iPhones and iPads such handy little marvels. Not all HDMI highspeed cables are created equal, however, and quality always matters.
HDMI highspeed cables are the workhorses of the internet
HDMI cables are in a way the unsung heroes of the Internet age. Without HDMI and fiber optic cables, the Internet as we know it would not exist. Nor would our mobile devices, on which we have come to depend for our everyday existence.
HDMI highspeed cables are the workhorses carrying audio and video information at lightning speeds to give us the convenience of the Internet and of being able to do almost anything online. HDMI cables come in two types: standard and highspeed.
Category 5 and 6 cables: the new generation
HDMI highspeed cables are classified according to the speed with which they transmit data and the frequencies in which they operate. The new generation of cables transmit data at rates that were unimaginable even a few years ago.
- Category 5 or Cat 5 cables have a maximum frequency of 100 MHz and transmit data at the rate of 10/100Mbps.
- Cat 5e cables: maximum frequency 100 MHz and the rate of data transmission is up to 10/100/1000Mbps.
- Cat 6a: maximum frequency 500 MHz and data transmission rates up to10/100/1000Mbps and 10Gbps.
Cat 5 and 5e are used for networks and multi-line phone systems. Cat 6a cables are used for networks.
The quality of highspeed HDMI cables depends on the materials used. Depending on quality, good HDMI highspeed cables can last for a long time. For instance, a CAT 5 cable made from top quality materials lasts for 5 to 10 years. While quality matters, length does not. Unless the cable is being used over great distances, its length does not affect the quality of the video or audio. When cables are needed to cover distances of 100 feet or more, specially designed cables should be used.
For government contractors, IT professionals, home theater installers, and DIY-er network installers, high quality cables HDMI and USB cables can make all the difference.
However, you don’t have to pay more for top quality HDMI cables. Buying cables online can give you a better price than you would find in stores, and comparable or better quality. They also come with strong warranties and follow-up service.
For businesses, one of the most important endeavors is to get their marketing and promotion on point, and do it in a manner which is efficient, cost-effective and causes the desired impact. Often, businesses make the mistake of focusing solely on one of the many usually available traditional and non-traditional promotional avenues, thereby sorely limiting their scope and losing out on different marketing pipelines that have immense potential. Even in this day and age, using print marketing remains one of the most effective ways of promoting your business. In fact, more than 75% of small businesses in America agree that the most ideal marketing method is to have a healthy combination of print and digital promotion.
As a business owner, ignoring the efficacy of print can be a costly mistake. With the advent of new technologies and an abundance of digital printing companies waiting to deliver what you need, it can be logistically quite simple to have on your hands a number of different print-based promotional material. In fact, a mix of different kinds of printed promotional material can all work in tandem and might go a long way to improve the fortunes of your business.
Commercial printing services of today take advantage of the numerous technological improvements that have happened in the realm of printing over the last few years, and as a result, are able to deliver high quality results in very little time. This bodes well for businesses, as now there is the leeway to explore different options when it comes to print promotion, and also to have quality printed promotional assets at competitive prices in lesser amounts of time. On the whole, there are quite a few routes that you can explore if you want to leverage the whole gamut of print-based marketing material, and we will discuss about some of the effective ones.
Using Latest Printing Technologies to Further Business Interests
There are many ways to use printed assets to promote your business, and it is a smart business move to mix things up in this aspect. Taking advantage of quite a few tried and tested methods can be a great way to arrive at desired results, and choosing the best from among the commercial printing companies in your area will ensure that your print jobs are handled professionally and efficiently.
Business Cards and Direct Mail – The most basic of things often make the largest impact, and when it comes to spreading the word about your business, often the ideal starting point remains using business cards and direct mail. The popularity of direct mail is attested to by the fact that even now, more than 70% of American consumers profess a liking for this mode of promotion, as they can read the promotional material according to their convenience. Getting a professional printing company to print all your business cards and direct mail material should be easy, and could prove to be a game changer for your business in the long run.
Banners and Signs – Making sure that people know your business, what you provide and your business location is important, and this is where banners come in. Banners and outdoor signs are enormously cost-effective, costing about 80% less than television advertisement, and their impact is often crucial for the success of a business. A well-designed banner ad or sign can interest people in a span of seconds, and arouse curiosity for your business like nothing else can.
Car and Barricade Wraps – When exploring the relatively innovative side of printed promotional material, barricade and car wraps can be great options. Almost 50% of people, when polled, reveal that car wraps might well be the most unique advertising platform they have witnessed, and you can use this to your advantage. Printing classy car wraps and barricade wraps can be accomplished in your nearby printing service company, and the effect of these creative modes of promotion might help bring your company into reckoning.
Looking into these printing options for your business promotion can very well be a starting point for bringing in those results that you desire, and driving your business ahead of the competition once and for all.