Archive for September, 2016
Sure, WiFi is easy, convenient, and simple — but is it really the best option? You may be surprised to learn that there are any other options for connecting to the Internet. If that’s the case, listen up: Ethernet may be calling your name.
In the days before WiFi, people had to actually use network Ethernet cables to connect their computers to the world wide web. Many people still do. And it’s not because they’re dinosaurs or Luddites. Ethernet cables actually offer many benefits over WiFi, including:
- Speed: Ethernet cables come in different “categories” that indicate their speed and frequency max capacities. Cat5 cables can transfer up to 10Mbps at 100 MHz, while Cat5e cables can achieve 1Gbps and 100MHz. The newer Cat6 cables get even more juice, with maximum speeds of 10Gbps and 250 MHz frequencies. Can your WiFi do that?
- Security: One look at the news is all you need to know that WiFi access points can be easily hacked and your information quickly stolen or compromised. Not so with Ethernet. Since these are actual physical cables, it’s much more difficult for villains to tap in and access private information.
- Reliability: Raise your hand if you’ve ever been in the middle of a very important cat video when all of a sudden your WiFi cuts out. That’s much less likely to happen with Cat5e cables or any level of Ethernet because, again, there’s a physical connection supporting your network.
Of course, there are some downsides, too. Not everyone likes running a 500 ft Ethernet cable all the way around their house just to watch some Netflix. However, if you’re into real-time gaming that requires quick reactions, or you’re transferring or storing very sensitive files, or you just can’t risk dropping a call again — these may be signs that it’s worth your while to invest in some Ethernet connections.
Which kind to get? That depends on your needs and budget. Cat5e cables are a good compromise between the cheap 5 and the speedy 6 that work well with most devices. However, technology is always evolving. If you want to stay ahead, look for a Cat6a or even Cat7. Then get surfing (on the web, that is)!
What’s the digital marketing tactic with the highest return on investment (ROI)? You may be surprised to learn that it is actually email. While many might consider the humble email to be passed its prime, the savvy digital marketer knows that it still packs a punch, even though only 8% of companies have a dedicated email marketing team. In contrast, as much as 78% have a dedicated social media team. A good creative agency can help any business get their digital tactics in line and ensure that you aren’t missing out on customers.
Given that about a quarter of all company marketing budgets in 2014 were spent on digital and that figure is likely to jump to over three quarters in the next five years, it is clear that a digital strategy is vital to a company’s success. Many businesses, though, do not have expertise in-house to handle such strategic initiatives and may not employ a creative agency to address it. Frighteningly, less than half of companies that do digital marketing actually have a plan.
Yet, the digital environment is tricky even for experts, though, with the highest percentage of digital marketers in a recent study listing ?meeting the expectations of the always-connected customer? as their number one challenge, This was closely followed by ?executing consistent campaigns that drive desired business outcomes? (14%) and the proliferation of channels across paid, owned and earned media (13%). Customers, too, can find the digital landscape a less than pleasant experience, with over 80% having had some sort of negative social media marketing experience.
All of this means that expert help can make the difference between digital success and the kind of social media nightmare that even the largest companies shudder at the thought of. A marketing agency can offer insight into the changing landscape. The benefits of hiring an advertising agency are clear. An advertising agency can identify the best ways to reach the customers you need. Ad agencies can combine creative innovation with trend knowledge to offer businesses custom solutions in digital environments. They can also work with in-house staff to craft a campaign or digital strategy that leverages the strengths of your organization.
How, exactly, does a successful business model maintain itself? It’s one thing to have all the right pieces in place — a good marketing plan, a solid budget and a bevy of resources to tap into at any given moment. It’s another thing entirely to keep these proverbial cogs moving back and forth throughout the year when it seems anything can go wrong. An issue facing many businesses big and small is the struggle of employee satisfaction and retention. Human resource staffing is a necessary component to analyze sociological trends and emotional stability in various populations, but not all businesses have asked for the assistance of outplacement companies. Will you be the one to break the pattern?
What Is Employee Retention?
The definition of employee retention is the act of maintaining a consistent workforce throughout the work year. Ongoing studies have been conducted to analyze what businesses think of employee retention and the actions they’re taking to curb the trend — nearly 60% of organizations view employee retention as a significant problem, something they put a significant amount of money and time into fixing. Over 20% of new hires will leave their jobs within 45 days of being hired, with reasons including poor performance, temperament issues and general incompatibility.
How Often Do Employees Leave Their Jobs?
Outplacement companies work day and night to analyze the rate at which employees leave their jobs, to better work toward helping business cultivate more consistent employee satisfaction and curb the trend. Nearly three million workers voluntarily left their jobs at the end of June back in 2015, a 25% increase compared to just two years prior. According to a study by Jobvite, over half of all employed workers are open to new job prospects even while they’re working part-time or full-time at a company.
How Does Diversity Help?
Diverse hiring practices are one of many important elements of a successful company and, as such, continue to be discussed at length in mainstream media outlets. Maintaining a workforce comprised of different perspectives and backgrounds will go a long way in providing the business at large with a plethora of inventive and unique methods of approaching problems. Ongoing studies by McKinsey’s research has shown gender-diverse companies are 15% more likely to outperform their male-dominated peers, while ethnically-diverse companies are a whopping 35% more likely to do the same.
What Is Employee Satisfaction?
A business is nothing without its employees. Employee satisfaction is the act of creating a positive emotional and economic environment for the workforce. A study showed over 85% of companies with employee recognition programs citing a noticeable increase in worker happiness. A lack of job security and personal fulfillment will spell disaster for any workforce, increasing the rate of sick leaves, poor performance and even termination. What does someone do with all these potential factors?
How Does Talent Acquisition Help?
If you want to reduce the rate of employee turnover and cultivate a more consistently happy workforce, you may want to consider outplacement services. The U.S. Department of Labor has estimated the average cost of a bad hiring decision equaling as much as 30% of the first year’s potential earnings, if not more. Employee turnover can reach as much as 150% of a person’s salary — on the flipside, new hires that undergo structured on-boarding programs nearly 60% more likely to be with the company for three years. If you want to cultivate a happier environment for your employees and potentially save thousands of dollars over the course of the year, look into outplacement companies to get you started on the right track.
There are quite a lot of people that will get an opportunity to do something but decided not to. This could be in the realm of financial investment or traveling or careerwise how many other areas of life. There’s something about the human brain that seems to avoid opportunity. It’s an interesting phenomenon because we all want to live the dream but then we can’t see it when it’s offered to us. Here are a few reasons that someone would not take advantage of a great opportunity.
You Live in Fear
Fear is an interesting thing. It’s not really an emotion, it’s not a hormone; it’s hard to describe. Sierra and being afraid are different. When you are afraid it is usually of a particular something. You could be afraid of the dark or afraid of spiders or roller coasters but being fearful is more ambiguous. People often live in fear and it hinders them from rising to their full potential. For example, your financial advisors could recommend that you invest in a certain stock or company and out of fear, you decline. Now, you would have no reason to fear. You are basically fearing the “what if” of the situation. What ifs and the unknown are the biggest killers of opportunity because they’re what people fear the most.
You are Too Skeptical
This is another one of those odd feelings. If someone is skeptical they are typically a fairly negative person. This means that when you were offered the chance of a lifetime, you assume that there is a catch or an angle. You are probably the type of person that cannot take anything for face value. Staying with the example of finances, say you were given an amazing financial opportunity, you probably are looking for the hidden scam or the taxes you will have to pay or the fees that are included. There is a fine line between being wise and skeptical. You definitely want to make sure that something you are looking into is legitimate but you can’t deny yourself every opportunity because you assume it’s not going to work.
You are Oblivious
People who are oblivious are basically not paying attention. If you are one of these types of people then you probably don’t expect to get a break at any point in life. You may not be a negative person, in fact you might be quite positive, but you simply are not aware of what is going on around you. You are not observant and are simply going along with life without noticing when something comes along in your favor.
You Don’t Recognize it
Sometimes opportunities don’t hand them selves to you on a silver platter. Often times it takes work to get to the opportunity. You can think of it like a road or a pass to somewhere. You have an end goal or a destination. You have your plan which is the path. The opportunity is like a boost that will quickly get you to your destination. You may have to walk for a long while before you get to the opportunity but if you can make it there, that opportunity will carry you passed a lot of difficulty that you would’ve had to overcome otherwise. But sometimes we can see those boosts as obstacles. We don’t realize if we just climb aboard, we will get the chance of a lifetime. We try skirting around them and not only do we not get experience that chance, it ends up taking you longer because of having to sidestep the opportunity.
Keep these points in mind the next time you are offered a chance. Make sure that you were not turning it down for the wrong reason and will end up regretting it later. The main problem with missing opportunities is that hindsight is 2020. Once the opportunity has passed, you no doubt, will be able to see it clearly. Do not be a statistic of yet another person who was given a chance and missed it. Be alert, take risks, be positive and be the type of person that takes advantage of every opportunity that you are awarded in life. There’s no better way to live than to reach your full potential.