Identity resolution comes down to accurately and correctly identifying your potential customer. This is done no matter what device they are using and no matter where they are. Once your customer has properly been identified you can then make sure that advertising is appropriate for them. No longer is there a one size fits all when it comes to customer relations and fortunately identity resolution applications can help. Identity matching helps target specific customers with specific targeted needs. The current value of such applications is at an estimated 3 billion dollars and is expected to rise to as much as 6 billion by the year 2020.
Text mining is a popular process which is comprised of 4 steps. These steps include re