How Text Analysis is Helping to Keep Our Country a Safer Place

Written by Computer Keyboard Picture on . Posted in Semantic entity, Semantic extraction, Structured data

Unstructured text

The Internet has given rise to an incredible amount of text being generated at any one given time. Newspapers, magazines, journals, and other sources of information all produce online written content in addition to their print material, while some may operate exclusively online. And when it comes to personal use, social media and blogs have increased the amount of content online. According to the International Data Corporation, the digital universe will be over 40 ZB by 2020, meaning that almost 2 MB of new information is created by every person every second of every day. Government organizations and businesses rely on text analytics, entity matching services, and geotagging to help parse through this information — it can help improve security measures and tell businesses how to best appeal to their customer base.

Tell Me More About Text Analysis

The field of text analytics
is that of turning unstructured text data into actual meaningful data to be analyzed. This data can be used to quantify customer opinions, reviews of products or services, feedback, sentiment analysis, as well as entity extraction to help them make decisions based off facts, not guesses. Businesses often use text analytics to review and analyze customer data and security and/or government agencies use it to research people. Currently, the current value of this market is around $3 billion and is expected to double, hitting almost $6 billion by 2020.

One arm of text analysis is that of text mining, which is made up of four steps. The first step in the process is information retrieval, followed by natural language processing, then information extraction, and lastly data mining. According to the International Data Corporation (IDC), under 1% of data is analyzed, but text mining can help us access that missing 99% of data. Additionally, this service can prove extremely helpful to businesses in the following three ways.

Firstly, it can give the business or entity a more precise understanding of what’s going on across a wide range of documents or other sources. Secondly, it can give them a more exact risk, compliance, and threat detection service. And lastly, it can help boost customer engagement using natural language processing to show what customers are thinking early on.

How Does Entity Matching Fit In?

Entity matching is a key part of data integration. In essence, entity matching identifies an entity that’s referring to the real-world entity. This can be a tricky process, thanks to acronyms, abbreviations, slang, or numerous things sharing the same name. For example, “strand” could be referring to the English word like “a strand of thread” or the German word, “strand” which refers to a beach. Entity matching is often connected with record linkage as a way of correctly identifying entities across data.

How Do Services Like Big Data Analysis Help Keep Us Safe Or Help Advertisers?
One application that text analytics has often been used for is border security. It can help support and strengthen these efforts in three big ways. First, it can locate dangers occurring near borders or during screening. It can pinpoint potential dangers that will need to be followed up on and lastly, it can predict future issues that could occur at borders. Security agencies can also use big data analysis or text mining to uncover plots and keep a tight tab on cyber security at large.

For big businesses, this type of analysis can help them figure out what’s working in their business or locate items or services that aren’t selling well or that aren’t favorable among customers. If they can catch it early enough, they can make changes to their product and minimize losses early in the game. They can also keep an eye on larger marketplace trends and what’s working, thereby expanding on those trends and increasing sales.

It’s a hidden world that many people don’t see, but it’s vital to many different aspects of our lives. Businesses looking to stay a step ahead should know that it’s in their best interest to invest in text analytics or identity resolution software.

Understanding the Strong Foundation of a Good Digital Marketing Campaign

Written by Computer Keyboard Picture on . Posted in Cloud computing, It provider, Maintaining your computer

Cloud computing

Are you looking for the best digital marketing strategy? Do you want a marketing strategy that is sure to attract attention and bring customers to you? This is what many businesses aim for when creating a digital marketing campaign. Unfortunately, many businesses focus on the completion of the campaign and the final goal, without really considering what it takes to create the best campaign.

Look at your digital marketing budget

Before you throw your entire digital marketing budget into social, consider what your maximum budget is. This will help you prepare how much should go into each allocation. Business marketing should be thought of as an ongoing process. It is not a one and done type of marketing. Consider your yearly marketing budget for digital. From here, divide it into each month. This is your monthly digital budget. Now, you want to decide what percentage of that budget goes to each area. You want to focus on professional website development, cloud providers for a secure website, computer maintenance and upkeep, digital marketing services, and search engine optimization campaigns. A digital marketing company can help you create a detailed budget based on your individual needs.

Consider where your customers are currently at

With a digital marketing campaign, you want to reach both your current customers and new, potential customers. In order to keep in touch with them, however, you have to know where to find them. Where are your current customers at the most? Are they visiting your website? Are they on your social media accounts? Are they using Email as the primary form of communication? Business marketing is about knowing the best ways to reach out to your customers. Once you figure this part of your campaign out, keep consistent with communication. It will keep you fresh in your current customer’s minds.

Know where new customers are at

In addition to knowing where your current customers are, you also want to know how to find your new targeted customer base. If you think that social media is an untouched digital market, for example, it might be helpful to allocate additional digital marketing funds to create a social media campaign. If you primarily using your website to attract new customers, you will need to place a priority on increased security. Cloud providers, if not handled properly, can result in a security breach. Customers will begin to view your website as not trustworthy.

Focus on what gets your customers attention

The content that you put on your website, social media, and anywhere else on the internet is very important. An estimated 70% of content marketers say that blogging has increased their brand awareness. Additionally, an estimated 93% of marketers use social media for business. Utilize these important digital marketing tools to grow your business, just make sure you are providing content that is relevant, interesting, and useful. This is the best way to ensure brand loyalty and to keep your customers coming back multiple times. It can also increase your visibility. Companies that blog have an average of 434% more indexed pages than those who do not blog.

Do not skimp on digital security

Without a strong digital security plan, your digital marketing efforts could be diminished. Suffering even a single data threat can put you back at the beginning. Customers will no longer trust your site and you will find it difficult to attract new ones. A business IT support with secure cloud providers is extremely important and should act as a foundation for the overall security of your site.

Digital marketing is quickly taking over the marketing world. With increasing digital budgets and more users than ever on the internet, digital marketing can be a very successful growth tool. Creating a budget and allocating specific funds to each area will give you the most success. Additionally, ensure security and strong cloud providers for increased data safety.

Why You Need Tech Experts For Your Business

Written by Computer Keyboard Picture on . Posted in Entity extraction, Named entity recognition tools, Social media analysis

Semantic entity

The first edition of the iPhone was released in the year of 2007 and there is no doubt that this device has grown to change our lives. Now, obviously the iPhone is not the only piece of technology that has infiltrated our everyday lives, but it is a big part of the changes that we see every single day. Technology has changed how people live their lives and has now even come to change how people interact with businesses and products today.

When it comes to all things technological if you are not a tech expert you should hire in the experts to help you. Understanding semantic extraction, smart geotagging, social media data analysis, and structured data structured text are not easy. That is why you need the help of real experts to help you handle identity resolution software.

Hiring experts to handle text analytics can help you support and strength border security in three major ways. This includes identifying dangers near borders and at a screening time, identifying potential dangers that need follow-up, and forecasting future issues at borders. This helps you get on top of any issues that may come along with identity resolution software.

The International Data Corporation, or IDC, estimates that less than 1% of all data is ever analyzed which means that text mining can help to bridge the gap to the missing 99%. Facebook produces an enormous amount of data every single second and has almost 2 billion monthly active users across the entire world. The value of the text analytics market today is at an estimated $3 billion and is forecasted to reach nearly $6 billion by the year 2020.

The practice of finding and linking mentions of the same entity across and within data sets are referred to as entity resolution. The three primary tasks of this process are called record linkage, canonicalization, and deduplication, in no particular order. The four steps that are involved in the text mining process are called information retrieval, natural language processing, information extraction, and data mining.

Over the past decade, there has been a ridiculously large amount of information created. According to the International Data Corporation, the digital universe is going to reach over 40 ZB by the year we reach 2020 because there is almost 2 MB of new information created every single second by one person each.

The process of text mining can actually be beneficial to a business just like identity resolution software. It can help in three major ways which include providing more accurate insights across a broader range of documents and sources, it can help provide accurate risk, compliance, and even threat detection; it can also help to provide better customer engagement by using natural languages to process and generate early insights into what a customer thinks.

In Conclusion

There is no question that you will see benefits to your business once you begin engaging with the digital world. Blogging has been known to help produce greater traffic for businesses across the globe. Also, so many businesses engage in trying to get better search engine optimization results so that traffic can be even greater for a business or website. Allow the digital world to make your business better and to make your life better. It will go a long way for you to pay for the best possible identity resolution software in order to help give your business an advantage over your competition.

3 Ways to Improve Customer Satisfaction at Your Hotel

Written by Computer Keyboard Picture on . Posted in Great customer service, Hotel property management system

Hotel management system

Do you follow the guideline that the customer is always right and companies should work to please them? It can be tricky managing your own expectations with those of the customer at times. However, it is crucial to your business? success to make sure that people are pleased with your company before they become customers and just as pleased after they?ve received your product or services. That way they become lifelong customers that you can rely and depend on to return to your business and recommend your business to their friends and family. This is especially true if your own and operate a hotel or bed and breakfast. You want to guarantee your customers? satisfactions so they spread the word to others.

Interested in learning more about how to make your hotel the best it can be? Keep reading for information about software and systems you should have in place to make customers happy.

3 Ways to Focus on Customer Satisfaction at Your Hotel

If you?re not setting goals to make your business oriented around the customer, it?s time to start doing this. The customer should be at the forefront of your mind at all times. Without them, your business wouldn?t have the opportunity to find success. Here?s three ways to start focusing on the customer so that you can watch your business grow and flourish.

1. Easy-to-use website

More now than ever, customers are looking for hotels and bed and breakfasts online. That means you need to have a top of the line website that is easy for them to navigate and use. When consumers are planning their trips, more than 50% are doing so on their mobile devices. This means having a website isn?t enough anymore. It has to be a website that works well on mobile phones. Potential customers want to be able to find all the information they need on your website on their phones with no difficulties.

2. Hotel reservations software

Once a consumer has found your website, they want to be able to easily book a room. This means you need to have top of the line hotel reservations software, as well. The best hotel software systems will make your hotel look more professional to potential consumers. In addition to considering the price of your hotel and its location, more than 40% of people are interested in immediately finding a way to book online. Make sure you?re not falling behind in having the best hotel technology to please your customers. Start searching for hotel reservations software today to improve your business and impress consumers.

3. Customer service

Whether you?re speaking with a potential customer on the phone, helping them face-to-face, or responding to an email, customer service is always important. Everyone who works at your hotel should understand that customers should be treated with respect and a friendly demeanor at all times. One of the best ways to guarantee that you will have returning customers and customers who leave nice reviews and recommendations is by treating them kindly at all stages of their visit.

This is a great way to build loyalty overall with your customers. Statistics show that building loyalty is a great way to increase profit every year. If you build loyalty with only 5% of your customers, you can see an increased profit by up to 100% per customer.

Believe it or not, when having difficulties with a company, more than 96% of customers are likely to be disloyal to the company. If they have to put in a lot of effort with a company, their dissatisfaction rises. That?s why it can be so beneficial to offer the best services like hotel reservations software and great customer service. Each of these small changes to your business could result in an increased profit by the end of the year. Not to mention, it could result in an even more promising future if customers recommend your hotel and leave positive reviews on your site.

What systems and software does your hotel or bed and breakfast use to increase customer satisfaction? How do you train your employees to focus on customer service throughout their day? Let us know in the comments about your experience updating software at your hotel.

Do You Feel Safe When You Go to Bed at Night?

Written by Computer Keyboard Picture on . Posted in Commercial security system

Omaha security systems

The posts on the neighborhood social meeting page are frightening.
Night after night, neighbors post photo and video images from their driveways were people who are up to no good are checking to see if cars and side doors into garages are unlocked. These images have become so frequent, in fact, that you have decided that you also need to talk to someone about the security system installation process. And while you are interested in the images that your neighbors are capturing, you wonder if those home owners have an alarm system on their cars and homes that can detect if someone in trying to break in. In short, you want to know what is available in the security system installations that are the most popular and effective in your area.
Knowing that someone might be trying to break into your home while you sleep is a frightening thought, and you want to do everything possible to make sure that you are keeping your family and your property protected. With a security system installation that is monitored by a local company you hope to find a way to sleep better at night and not get so spooked over the news that you are seeing in these social media posts.
Video Surveillance Systems Help Protect Both Property and People

Whether you live in the big cities on either coast or you live in the middle of the heartland, home security systems can be a real advantage. Every city in America is susceptible to crime and if you think that living in a small town will keep you safe you might find out that you are mistaken. In the smallest of towns where there is no local law enforcement, for instance, there is sometimes an even greater threat. And while we might think of big Los Angeles suburbs like Oakland as being dangerous, there are plenty of home break ins in Omaha, in the middled of the heartland, as well.
Installing a security system, however, can help prevent many break ins and keep you safe even when there is an event. With systems that are connected to in house alarms, as well as providers who are staffed 24 hours a day, the help you need can arrive very quickly.

Consider some of these facts and figures about the need for home and business security systems in America:

  • 85% of police officials who were surveyed indicate that they believe home monitoring systems help deter burglary attempts.
  • Discounts as high as 20% are offered by some insurance providers when a home security system is installed.
  • 61% of all burglaries are committed by forcible entry, which means that the doors are likely looked. The force of this entry will set off the alarm on a home security system.
  • 34% of burglars enter through the front door.
  • Homes without alarm or security systems are up to 300% more likely to have a break in.
  • In addition to providing security, many systems also provide home automation. In fact, by the end of 2016. there were 12 million home automations systems installed.

Whether you live in the big city of Oakland, California, or a small town outside of Omaha, Nebraska, are you doing everything that you can to keep your family and your property safe?

The Internet and its Contributions to World Connectivity

Written by Computer Keyboard Picture on . Posted in Content analysis software, Semantic extraction, Text mining software

Text analytics in social media

The world is connected in a way that we never imagined. In previous times, if you wanted to get a message to another person across the country, it could take months. You would have to send a telegram or letter by way of the mail carrier. Traditional mail delivery methods were much slower and speed was often unheard of. The advancement of technology combined with efficiency has significantly increased social connectivity.

Social connectivity for relationships

This new level of social connection has had a huge impact on developing and maintaining social relationships. Families that lived in different areas of the country had very little contact previously. In order to notify a family of events and updated news, the news had to be shared many months in advance. Today, families can easily connect with other family members over the phone, text, or on the internet. Social media has especially contributed to this. In 2018, it is estimated that there will be 2.67 billion social media users worldwide, up from 2.34 billion in 2016. Families can stay in touch with those even on the other side of the world, within seconds. Romantic relationships can even succeed when the partners are on opposite sides of the world.

Social connectivity for businesses

This new level of connection has also increased success for businesses. Businesses were once limited to the direct customer base around their place of business. Today, however, they can expand their product or services to those around the world with internet shopping. Delivery methods have even expanded due to this increase in online business success and products can be shipped within days. Businesses can even utilize these connectivity resources to improve local business. Using things like geotagging documents and identity resolution, businesses can keep in touch with local customers. They can utilize mobile applications and programs for the semantic entity and better target marketing efforts, based on a customer?s specific location. Geotagging documents even allow businesses to use entity extraction, knowing when their customers are in close proximity to their place of business.

Social connectivity for safety

Although the world?s reliance on the internet has contributed more to identity theft and data breaches, the interest has also increased world safety. With everything and everyone connected to the internet, people are easier to track. It is easier than ever to identify red flags and to locate criminals. Text analytics, for example, can support and strengthen border security in three major ways, including identifying dangers near borders and at screening time, to identify potential dangers that need follow up, and to forecast future issues at borders. Although connectivity to other countries is more difficult, it is still possible and has successfully contributed to a safer world.

Social connectivity for technology improvement

People are more connected than ever. Yet, there is still a desire to be even more connected than what we currently are. Researchers and technology experts are constantly working toward additional geotagging documents and internet capabilities. There is hope for even more connectivity improvement. The International Data Corporation (IDC) estimates that less than 1% of data is ever analyzed. Text mining can bridge the gap to the missing 99%. That missing 99% may also be the key to an even greater amount of internet connectivity that we so desire.

The use of geotagging documents, identity resolutions, and semantic entity programs has significantly increased the world?s ability to be connected, via the internet. Although we have reached a technological level of connection that no one ever imagined, there is still room for more. We can only begin to imagine the level of connectivity the world will have after further technological improvements are made.

What to Think About When Choosing an Intelligence Company

Written by Computer Keyboard Picture on . Posted in Demographic reporting, Location intelligence solutions, Manipulation of imagery

What is location intelligence

Statistics report that the world?s population is expected to grow by 50% in the next 40 years. If these statistics hold true, that means the world?s population will be at nearly 9 billion people in only four decades. It?s imperative that any company utilizing location intelligence has the right software in place. There are many location intelligence companies to choose from. It’s important to make the right choice when choosing location software. Here are five important considerations to make when choosing a location intelligence company.

  1. Software Working on Many Platforms

    Technology has vastly changed the way research is done. You likely have many workers using various types of hardware. The last thing you want to have is software that has performance issues when utilized on many platforms. Workers in the field often need to use many types of software. It?s best to choose location intelligence software that works on many browser types and devices. You don?t want to have software that only works from office computers, especially when collecting location related information.
  2. Easy to Setup and Use

    Location intelligence solutions need to be delivered in a fast and efficient manner. You don?t want your business to struggle with software that is overly complicated. It?s best to use intelligence software that has an easy to understand interface. Your workers need functional software, allowing them to work in an efficient manner. The market of geospatial analytics is expected to grow from $26.42 billion in 2015 to $72.21 billion by 2020. With such an alarming growth rate, your business needs to have software that can accommodate such a rapidly expanding market.
  3. Helpful Customer Support Department

    You will want to look for a location intelligence company that has customer service support. There are situations that can arise where location software runs into issues. It?s important you work with a location intelligence company with customer support to hear and solve your inquiries. Working with a business partner that has no customer support isn’t a wise idea. Without customer support, you could find yourself dealing with long down times. Certain companies use both phone and website customer support departments. It’s assuring for a company to know that have someone to reach if a problem arises.
  4. Powerful Software is Essential

    You could find yourself faced with a list of hundreds of thousands of pieces of data. Not having powerful enough software could mean having to upload data bit by bit. The right kind of intelligence software needs to handle multiple phases of intelligence gathering. Google recommends a ratio of 15% data capture, 20% data reporting, and 65% data analysis. The last thing you want to deal with when working with large amounts of data is a freezing system.
  5. Reports On Many Locations

    In some cases, you may need to plan an upcoming location for building purposes. It?s essential that a business sets up shop in the right location. Many businesses have failed due to poor location choice. You will want to use location software that allows you to analyze many locations for specific criteria. Having location software help you find the right site for your venture can help you save time when making this important decision. You’ll find software capable of geospatial data analysis is valuable during location research.

In closing, there are several important considerations to make when choosing location intelligence software. You will want to choose software that works well on multiple devices and platforms. Having location software that only works on one platform might not be useful for all employees. It?s common for large businesses to have employees use many browsers and devices to get their work done. You will want to have location software that is easy to put in place and use. Should issues arise, you?ll want to work with a software company with a customer support department. It’s imperative to choose powerful software able to handle large amounts of data. Choosing the right company helps to ensure your location intelligence projects run smoothly.

Four Reasons You Should Consider Outsourcing Your IT Services

Written by Computer Keyboard Picture on . Posted in It outsourcing, Network support tampa, Tampa internet marketing company

Website design tampa

One of the brilliant things about living in our modern business world is that technology has expanded to such a degree that small businesses can do so much more than they ever have been. Small business can truly compete on a global level from a very small headquarters, whether that be a storefront or the founder’s garage.

What might seem like a downside, however, is that in order to compete by using all of this technology, a small business might have to deplete all of its resources by highering more employees. But, now we go back to the upside.

The same technology that allows small businesses to compete allows them to stay afloat by simply employing the system known as outsourcing. Outsourcing is the way in which companies can entrust the processes of their business to outside companies. Companies that specialize in IT consulting, for example, can take a huge load off of a small business by handling IT support and any number of IT services.

From network security to network support, IT consulting can give a business everything it needs to do what it does best. Here are four reasons your company should consider IT consulting and outsourcing.

1.) Saving money

This is the most obvious reason that outsourcing is beneficial to companies, big or small. When you outsource your work, you are utilizing the particular skill sets of another company that specializes in the things you need to have done. When you use another company, you don’t need to hire new workers and train them to have skills you, yourself don’t have or even want to have. A simple payment to an outsourcing company takes care of it all and at a fraction of the price you would have to pay to have it done in-house.

2.) An increase in efficiency

The IT consulting firm you hire for your outsourcing needs will have years of experience doing the jobs you need. They will be much more efficient while you become more able to concentrate on what it is your company does best.

3.) Savings on infrastructure and technology.

Outsourcing completely eliminates the need for investment in new infrastructure and upgrades in technology on your end. IT consulting, in particular, can be outsourced to experts who know what needs to be done to keep you on the cutting edge of your profession when it comes to technology services.

4.) Having access to skilled resources

Let’s say you are a company that makes widgets. You have a staff of 30 people that are super skilled at making widgets. It’s what they do and what they are trained for. Doesn’t it make sense to hire an IT consulting team that has trained all of their careers to do IT work? You wouldn’t hire them to make your widgets. Why have your staff worry about IT services?

Consider outsourcing services today and compete the way you know your company can.

The Benefits of Buying Cables in Bulk

Written by Computer Keyboard Picture on . Posted in Cat6 cable bulk, Category 6 ethernet cables, Hdmi cables

Cat5e ethernet cable

Over the past couple of decades, there has been an expansion in technology. This expansion in technology has changed so many aspects of the average consumer’s everyday life, especially in the United States. With the developments of streaming technology, Amazon, and Uber, American consumers expect quick interactions when they purchase items. Along with this quick interaction, they will expect the transaction to work for them whether it be by delivery or picking something up from the post office.

One of the most popular brands in the United States is the electronic brand of Apple. Apple has released nine different generations of their phone, the iPhone so far. This has established Apple as the second biggest smartphone vendor in the world in terms of shipment as of 2015. As a matter of fact, every single minute an average of 395 iPhones are sold and there are 101 million iPhone users in the United States right now. In the year 2015 alone, Apple managed to sell nearly 50 million iPads which generated about 21.33 billion United States dollars in terms of revenue. Sales of the iPad in that particular year as well accounted for about 9% of all of Apple’s total global revenue.

Cables now work to connect everything in our new digital age. These cables will include the cat6 cable, USB 2.0 cables, USB 3.0 cables, and much more. As a matter of fact, a subsea, intercontinental network of bulk fiber optic cables transmits approximately 90% of the world?s data. The cables you purchase can serve a number of different functions. They can charge your electronic device, they can transfer information, and can even hook up your device to the internet.

The cables that you will buy in bulk as a consumer can range from HDMI cords, USB cables, cat5 cables, or a cat6 cable. You will benefit buying in bulk because it will save you money and will allow you to avoid ordering more electronic cords in the future if you happen to misplace your electronic cord or it is worn down over time. Whether you need a cat6 cable or an HDMI cable does not matter, you will save plenty of cash and time ordering these cables in bulk.

Obviously, a cat6 cable is going to serve a different functional purpose as opposed to another cord like an HDMI cable. However, these differences will not matter in terms of the money you can save ordering these cables in bulk. On average, about 3 billion USB ports are shipped out to consumers each year in the United States. This rate of 3 billion makes the USB port the most popular type of peripheral connection technology thus far in the digital age.

In the year 2000, the USB 2.0 specification was released. This new development in USB technology allowed the USB device to increase the amount of bandwidth from 12 megabits per second to 480 megabits per second. The USB 3.0 cables are compatible with USB 2.0 devices, however, the performances of these connections are only as fast it would be at the 2.0 level making there no concern-able difference between the two.

In conclusion, it does not really matter what type of cable you buy or what you plan on using said cable for. What matter instead, is that you get the most efficient pricing for the electronic cables you want to purchase. While these cables may be used for different purposes, they can all be bought in bulk which will help you save the money in your wallet for other things that you need around the house. Make the right choice, buy your cat6 cable and other electronic cables in bulk.

3 Recent Trends in Hotel Technology

Written by Computer Keyboard Picture on . Posted in Hospitality software companies, Hotel front desk software, Property management system hotel

Hotel property management system

Every business, no matter what, has to adapt to changes over time. For instance, car manufacturers have had to innovate constantly to compete with other companies to make better, faster, safer, and cheaper cars for customers. This is why cars today look nothing like they did a century ago. Likewise, the hospitality industry has seen plenty of changes over the years. The one thing that has remained constant for every motel, hotel, and bed and breakfast, however, is providing excellent service to guests.

Trends in Hospitality Technology

Thanks to recent developments and trends in hospitality technology, many hotels have been able to better accommodate their guests and give them an overall better experience than ever before. Whether this means making transactions quicker and easier or offering the latest entertainment options, hotels need to provide the best experience by utilizing the latest technology in order to compete in the industry. So what are some of the trends you should be using for your hotel? Here are just three trends in hospitality technology that are improving the hotel experience for guests everywhere.

1) Staying Up to Date In-Room Technology

If you’ve stayed at a hotel you know the feeling of disappointment when the TV in the room looks about 20 years old and the screen resolution is so fuzzy it’s hard to make out what channel you’re watching. Granted, this is typically an issue for smaller, family-owned motels, even larger hotels can suffer from not being up to date in terms of the entertainment options in the room. The entertainment industry has changed so much over the past decade it’s understandable why this is an issue. Streaming services have now taken over the cable business, and people want the freedom to pick and choose what they want to watch when they want. Implementing smart TVs is a great way to ensure your guests will feel comfortable and entertained when staying in their rooms.

With all this streaming going on, and with so many people already equipped with devices that can stream on their own (like smartphones and tablets), it is vital that the hotel has powerful, fast Wi-Fi with enough bandwidth for the guests. Additionally, it needs to be easy for the guest to connect to the Wi-Fi. Even if there is a cost imposed for using this service, make it evident so each guest knows they are being charged for using the internet. The fewer questions a guest has, the better.

2) Keeping Things Moving with Mobile

By this point most people staying in hotels have some sort of internet ready device on them at all times. Hotels with apps can make the check-in and check-out process incredibly efficient and simple. Many hotels now even have mobile key systems that essentially allow guests to access their rooms via their smartphone. All this is made possible by increased data storage thanks to the cloud. Hotels can now store more data than ever before. Working in conjunction with the trend of smartphones rather than working against it makes for a better, more efficient system that benefits both hotel management and every guest.

3) Investing in Better Security

In this context the security being referred to is basically data security. With so many guests using mobile devices with personal information, hotels need to concern themselves with how secure their servers are and how safe each guest’s personal information is during their stay. Even if it isn’t necessarily the hotel’s fault that someone’s identity gets stolen, there is always the chance that charges will be pressed on the hotel. If nothing else, an occurrence such as this hurts client loyalty severely and can lead to a bad reputation. If customer service is a hotel’s main concern, then keeping guests safe from hackers and harm is crucial in this effort.

These are just a few trends in hospitality technology. It’s hard to say where these trends will go in the next five to ten years, and how many of them will last. Regardless, the only way to compete in today’s market is to pay attention to trends like these and do your best to implement them any way you can. Technology evolves quickly, after all. You have to evolve with it, or your potential guests will gladly stay elsewhere.