Rather than newspapers, television, or print advertising, the primary way to reach customers, both new and old, is through the internet. People are beginning to spend the majority of their time online, whether at work, at home, or on their smartphones. For those people that are seeking out products, information, and specific websites, the first step of doing so online is through a search. It is said that search engines (Google, Bing, Yahoo!, etc.) amount for how 93% of all online experiences begin. Similarly, according to a report from Pew Internet, nearly 60% of all people have said that they have used a search engine to research a product or service. If you’re a local business interested in how you might be able to build brand awareness, you should look into how your business can better your website and soci
A burglar. The name itself means everything. It signifies a person who steals goods, either from a vehicle, home, or other private space. According to one statistic, most do it for drugs–either for drugs themselves or for money to support their habit. The statistics surrounding burglaries are shocking in themselves:
- An astonishing 34% of burglars enter through the front door
- Almost 30% of burglars enter a home through an unlocked door or window
- Most burglaries take place between the hours of 10 in the morning and 3 in the afternoon.
Burglars are more likely to be men, but women burglars are there too and they have different habits than their male counterparts. Female burglars, in general, and according to one study, are more motivated by drugs, while male bur
The Internet has given rise to an incredible amount of text being generated at any one given time. Newspapers, magazines, journals, and other sources of information all produce online written content in addition to their print material, while some may operate exclusively online. And when it comes to personal use, social media and blogs have increased the amount of content online. According to the International Data Corporation, the digital universe will be over 40 ZB by 2020, meaning that almost 2 MB of new information is created by every person every second of every day. Government organizations and businesses rely on text analytics, entity matching services, and geotagging to help parse through this information — it can help improve security measures and tell businesses how to best appeal to their custom
Are you looking for the best digital marketing strategy? Do you want a marketing strategy that is sure to attract attention and bring customers to you? This is what many businesses aim for when creating a digital marketing campaign. Unfortunately, many businesses focus on the completion of the campaign and the final goal, without really considering what it takes to create the best campaign.
Look at your digital marketing budget
Before you throw your entire digital marketing budget into social, consider what your maximum budget is. This will help you prepare how much should go into each allocation. Business marketing should be thought of as an ongoing process. It is not a one
The first edition of the iPhone was released in the year of 2007 and there is no doubt that this device has grown to change our lives. Now, obviously the iPhone is not the only piece of technology that has infiltrated our everyday lives, but it is a big part of the changes that we see every single day. Technology has changed how people live their lives and has now even come to change how people interact with businesses and products today.
When it comes to all things technological if you are not a tech expert you should hire in the experts to help you. Understanding semantic extraction, smart geotagging, s
Do you follow the guideline that the customer is always right and companies should work to please them? It can be tricky managing your own expectations with those of the customer at times. However, it is crucial to your business? success to make sure that people are pleased with your company before they become customers and just as pleased after they?ve received your product or services. That way they become lifelong customers that you can rely and depend on to return to your business and recommend your business to their friends and family. This is especially true if your own and operate a hotel or bed and breakfast. You want to guarantee your customers? satisfactions so they spread the word to others.
Interested in learning more about how to make your hotel the best it can be? Keep reading for i
The posts on the neighborhood social meeting page are frightening.
Night after night, neighbors post photo and video images from their driveways were people who are up to no good are checking to see if cars and side doors into garages are unlocked. These images have become so frequent, in fact, that you have decided that you also need to talk to someone about the security system installation process. And while you are interested in the images that your neighbors are capturing, you wonder if those home owners have an alarm system on their cars and homes that can detect if someone in trying to break in. In short, you want to know what is available in the security system installations that are the most po
The world is connected in a way that we never imagined. In previous times, if you wanted to get a message to another person across the country, it could take months. You would have to send a telegram or letter by way of the mail carrier. Traditional mail delivery methods were much slower and speed was often unheard of. The advancement of technology combined with efficiency has significantly increased social connectivity.
Social connectivity for relationships
This new level of social connection has had a huge impact on developing and maintaining social relationships. Families that lived in different areas of the country had very little contact previously. In order to notify a family of events and updated news, the news had to be shared many months in advance. Today, familie
Statistics report that the world?s population is expected to grow by 50% in the next 40 years. If these statistics hold true, that means the world?s population will be at nearly 9 billion people in only four decades. It?s imperative that any company utilizing location intelligence has the right software in place. There are many location intelligence companies to choose from. It’s important to make the right choice when choosing location software. Here are five important considerations to make when choosing a location intelligence company.
- Software Working on Many Platforms
Technology has vastly changed the way research is done. You likely have many worke
One of the brilliant things about living in our modern business world is that technology has expanded to such a degree that small businesses can do so much more than they ever have been. Small business can truly compete on a global level from a very small headquarters, whether that be a storefront or the founder’s garage.
What might seem like a downside, however, is that in order to compete by using all of this technology, a small business might have to deplete all of its resources by highering more employees. But, now we go back to the upside.
The same technology that allows small businesses to compete allows them to stay afloat by simply employing the system known as outsourcing. Outsourcing is the way in which companies can entrust the processes of their business to outside companies. Companies th